1. Longer and more meaningful trips:
In Maresme, tourists are choosing to make fewer, but longer trips. With rising travel prices and greater environmental awareness, there is a shift in preferences toward longer, more meaningful travel experiences. This is positive for destinations seeking to attract visitors who value sustainability and wish to reduce carbon emissions.
2. Preference for traveling in groups in the Maresme:
After the pandemic, family trips are the ones that have recovered the fastest in Maresme. Shared experiences are essential for travelers in the region, and this is reflected in the increase in group travel, especially for families. There is also a resurgence in couples travel, which is slightly behind family travel in terms of recovery.
3. Luxury in the Maresme:
The demand for luxury experiences has surpassed regular travel options in the Maresme region. This resurgence can be attributed in part to the "revenge travel" effect, and in this region, demand for premium cabins remains strong, even amid cost-of-living concerns.
4. Flexible work and off-season travel in Maresme:
Labor flexibility is driving a change in seasonal travel trends in the Maresme. The popularity of remote work allows local residents to travel year-round, taking advantage of lower off-season prices and avoiding crowded destinations.
5. Recovery in advance of reservations in Maresme:
Now that consumer confidence has been restored, there is a recovery in advance bookings in the Maresme, aligning with 2019 booking patterns. This provides opportunities for more effective planning in the region.
6. Reservations through travel agencies in Maresme:
Although direct bookings with airlines and hotels have been popular, there is growth in bookings made through travel agencies in the Maresme. This suggests a recovery of online agencies and may be an opportunity for agencies in the region.
7. Impact of climate change on travel preferences in the Maresme:
Last summer, Maresme experienced extreme temperatures, forest fires and floods. In the long term, climate change may influence travel preferences, making traditionally cooler destinations more attractive due to rising temperatures elsewhere.
These trends offer a valuable perspective on how the travel industry is evolving in the charming surroundings of the Maresme.
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